The Anatomy of a Newsletter

In a world full of remote working, virtual shopping and Zoom events, email is an effective way for businesses to communicate with customers, employees and other key stakeholders. While newsletters are not a new idea, they have become front and center for many businesses over the last year. With a fresh, updated template and focused… Read more »

New Social Media Features

Social media continues to be an effective tool for consumers to discover new brands and purchase products and for businesses to communicate with their audience, drive revenue and generate brand awareness. To keep up with the increasing demand for storytelling on social media, platforms are continually releasing new features that enable consumer-brand interactions and shorten… Read more »

Business Spotlight: Wanderful Boxes

There is a corner of the world where the art of gifting is thoughtfully planned — from the items chosen as gifts to the people who unknowingly receive the gifted goodness. Neatly tucked in Virginia Beach is Wanderful Boxes, a little gift shop that is brimming with clean and sustainable (many woman-owned) everyday products awaiting… Read more »

Manage Customer Communication with COVID-19 Delays

The world in which we operate our businesses looks vastly different from what it did a year ago. We feel the effects of COVID-19 in our day-to-day operations, which continue to cause delays to projects and timelines. While we all adapt to our ‘new normal,’ there are best practices to follow for communicating with customers… Read more »

R&A Christmas Card Design

We look forward to designing our annual R&A Christmas card every year. 2020 called for us to shake things up; we brought a personal touch to an otherwise socially-distant holiday season with a hand-drawn design illustrated by our Creative Manager, Sarah Bartley. We wanted to create a token that spreads joy with our clients, close… Read more »

Business Spotlight: Hummingbird Macarons & Desserts

This Downtown bakery creates decadent sweets to bring people together. Hummingbird Macarons is a luxury dessert brand aiming to make the world sweeter. Their specialty lies with macarons and cakes though you would be remiss to let the eclairs, tarts or ice cream sandwiches pass you by. Owner Kisha Moore opened the dessert shop in… Read more »

Business Spotlight: Sugar & Grace Co.

A delightful candle-making boutique flickers from inside Selden Market in Downtown Norfolk. The space ignites your senses with calming and comforting aromatic products including candles, room sprays and wax melts. Each candle is handmade and emits an original scent, transporting you to Cuddle Weather, Between the Sheets or This is My Self Care. Erica Parham… Read more »

National Entrepreneur’s Day 2020 Spotlight Roundup

Our Business Spotlight program leads us to meet many incredible small business owners who share their inspiring stories for us to feature. While no two days are ever the same and the entrepreneurial journey is full of twists and turns, these business owners are proof that the work is worth it. Read along as we… Read more »