Articles

CHKD: Give Something Away Day

Kids’ hearts and minds are so pure and imaginative, and we wanted to play a small part in keeping their imaginations running wild on National Give Something Away Day. We created lemon-themed goodie packages for the kids at Children’s Hospital of the King’s Daughters in coordination with the hospital’s LemonAid fundraiser. We included handwritten cards… Read more »

We’re Back on Bute!

Team Teal is back behind the teal door in Norfolk’s historic Freemason District. The world changed tremendously over the past year and we are feeling incredibly grateful to be nestling into our new normal at the office as a team. We connected with our locally based team members to chat about their favorite thing being… Read more »

The Making of a Photoshoot

Photography introduces people to the life of a brand or business. We strive to authentically capture our clients in their element and ensure their personalities shine through. When hosting a brand photoshoot, we photograph images intended to create a visual storybook that represents the essence of your brand and what you stand for, serving as… Read more »

R&A Retreat Recap

After a year of remote collaboration over Zoom meetings, phone calls and emails, Team Teal reunited under one roof for a retreat by the beach! We traded in our laptop screens for face-to-face team bonding to reflect and celebrate what we accomplished in 2020 and shared plans for the future with gratitude and excitement. And… Read more »

Media Buying Tips for 2021

The recent shifts within the media buying landscape have left many businesses wondering where they should invest their advertising dollars in 2021. For many, there is a debate on whether to stick to linear broadcasting or switch to over-the-top (OTT) exclusively. We are sharing key considerations to implement into your media buying strategy as well… Read more »

Branding with Meaning and Purpose

Today’s post-pandemic world has left businesses with smaller advertising budgets and a larger need to build brand loyalty to drive real growth in 2021. In addition to these new circumstances that businesses are operating under, consumer behavior trends show that Millennials and Gen Z prioritize brands that communicate with meaning and purpose — something the… Read more »

The Anatomy of a Newsletter

In a world full of remote working, virtual shopping and Zoom events, email is an effective way for businesses to communicate with customers, employees and other key stakeholders. While newsletters are not a new idea, they have become front and center for many businesses over the last year. With a fresh, updated template and focused… Read more »

New Social Media Features

Social media continues to be an effective tool for consumers to discover new brands and purchase products and for businesses to communicate with their audience, drive revenue and generate brand awareness. To keep up with the increasing demand for storytelling on social media, platforms are continually releasing new features that enable consumer-brand interactions and shorten… Read more »

Manage Customer Communication with COVID-19 Delays

The world in which we operate our businesses looks vastly different from what it did a year ago. We feel the effects of COVID-19 in our day-to-day operations, which continue to cause delays to projects and timelines. While we all adapt to our ‘new normal,’ there are best practices to follow for communicating with customers… Read more »

Looking Back at Giving Back: 2020

At the heart of Team Teal is the initiative to be active members of our community and give back to those in need. Each year, our team supports local organizations that uplift and aid people across Hampton Roads. 2020 has been an unprecedented and challenging year for all, and we saw the need for our… Read more »