Posts Tagged: Branding

Branding with Meaning and Purpose

Today’s post-pandemic world has left businesses with smaller advertising budgets and a larger need to build brand loyalty to drive real growth in 2021. In addition to these new circumstances that businesses are operating under, consumer behavior trends show that Millennials and Gen Z prioritize brands that communicate with meaning and purpose — something the… Read more »

R&A Educational Series: Customer Journey

Our latest R&A Educational Series webinar gleaned insight into the Customer Journey for Window World franchises across the country. We shared best practices for reaching consumers at the right place, the right time and with the right message. The Customer Journey is an important marketing tool for businesses to maximize the effectiveness of their marketing… Read more »

How to Use Content Marketing to Fuel Public Relations

At the R&A office, team members believe content marketing is at the core of everything we do. From drafting video scripts for national television commercials to crafting social media campaigns, content marketing is one of the key elements of any successful marketing campaign (we also believe killer creative is essential, but that’s a separate blog)…. Read more »

Blogging: The Basics

A blog can be a fantastic platform to support your business. It allows you to show off your brand and connect with your customers in a unique way! We know that starting a blog can be overwhelming, so we put together some basic tips to help get you up and running. Know Your Audience It’s… Read more »