The marketing world is an ever-changing landscape full of terms and acronyms advertisers use to help make sense of the work we do. From web design to media buying, the list of terminology continues to expand making it difficult to stay up-to-date on the latest and greatest. We are breaking down eight popular marketing terms… Read more »
Balloons, birthday banners and party hats splash rainbow colors from wall to wall in the boutique. An inspirational party palace, Jollity & Co. brings you the decor and space to celebrate life’s special moments with loved ones. Owner, Kristin Lindsey, opened the shop to help the Norfolk community bring fun, creativity and style to their… Read more »
Pay-Per-Click (PPC) advertising campaigns are a great marketing method to target a specific audience by identifying keywords, user interests, locations and behaviors you want to attract. PPC ads appear most frequently on search result pages of platforms such as Google, Bing or Amazon. In a nutshell, PPC ads are a version of internet marketing in… Read more »
A tranquil and enchanting rural landscape lined with rows of fragrant lavender leads up to a white Victorian-style barn. Trailing down a gravel road, you have arrived at Sweethaven Lavender, a family-owned lavender farm welcoming guests to relax in the fields while picking lavender flowers or savoring a picnic. The Messer family has created an… Read more »
Many businesses are active on social media but not all have an established creative process to decide what content to post and when. To gain an optimal return on investment from your social media efforts, your content development should be as strategic and deliberate as any other marketing initiative for your business. Social media provides… Read more »
As an entrepreneur, planting your roots in a community is a big commitment and decision. Our R&A Business Spotlights shared how significant and influential community support and involvement in Hampton Roads has been to their business, and we revisited these experiences and memories to inspire and bring hope to those currently enduring the small business… Read more »
R&A is back with a creative activity for you and your family to stay busy or take a much-needed mental break from your daily routine. This coloring sheet honors the superheroes who don’t live inside comic books but live in our communities and deserve to be recognized for making the world a healthier place. Looking… Read more »
People and places impact the look and feel of a brand, and the key to continued growth is evolving with your surroundings. At R&A, we discovered new color themes and trends beginning to reveal themselves and the need to grow our palette beyond our staple teal and dark gray brand colors. We saw neutral and… Read more »
As a result of COVID-19, technology is being pushed to its limits, industries are redefining their service and brands are amplifying secondary attributes to appeal to the current sentiment of the consumer. Small business owners across the globe are simply trying to keep their doors open. This means maintaining payroll, employee benefits, general expenses and… Read more »
Whether you are a parent looking for resources to keep the kids busy at home or someone looking to take a mental break, unleash some creativity with our R&A coloring sheet. We designed this coloring sheet inspired by our downtown Norfolk office building. Featuring our beloved mermaid, Courtney, we hope this coloring sheet allows you… Read more »
