Posts By: Isabelle Keegan

Local Marketing Agency Advances in Popular Publication’s Readers’ Choice Award

Reed & Associates Marketing (R&A), a Norfolk-based marketing, advertising and public relations agency, is proud to announce that the company was selected GOLD for Southside Advertising/Marketing Agency category in Coastal Virginia Magazine’s annual “Best of Coastal Virginia Readers’ Choice Awards” for 2017. The award, which was voted on by the public from early January through… Read more »

Business Spotlight: Studio I Do Bridal

Ashley McAchran has a passion for design, customer service, Chai lattes (honestly, who doesn’t?) and building a brand that dominates the Hampton Roads bridal industry. We first met at All the Rage in the Hilltop East shopping center in Virginia Beach. If you’re local and you’ve purchased anything from a prom dress to a wedding… Read more »

Advertising Spotlight: Super Bowl 51

To say this year’s Super Bowl was “one for the books” is definitely an understatement. Patriots and Falcons fans across the country experienced what can only be described as an emotional roller coaster. While most people were watching the game to support their respective teams, R&A was watching for another reason – The 2017 Super… Read more »

Marketing Industry Trends for 2017

This is the time of year when advertising agencies are extremely busy. Teams are feverishly reviewing analytics from previous campaigns, investigating new opportunities and forecasting for the upcoming year. While putting together our client proposals, we wanted to share our insights on some of 2017’s emerging marketing trends. Influencer Marketing This form of marketing has… Read more »

Behind the Scenes: R&A Holiday Photo Shoot

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R&A has had the holiday bug for almost too long to remember! But, perhaps it all started on the 3rd of November. That morning, we donned festive pajamas with cheer, as we prepared for the most important photo shoot of the year. The Holiday Card was concepted with care, by Lisa Cardona, our creative extraordinaire…. Read more »

Positioning a Press Release as a Top 10 List

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A good public relations strategy is crucial to a brand’s reputation. Developing a comprehensive plan will include many tactics, such as press releases. If your business is looking to integrate releases in your approach, think about incorporating ‘Top 10 Lists’ into the mix. Here’s why:    

Reed & Associates Marketing ‘Beefs Up’ Support for St. Jude Walk/Run to End Childhood Cancer

In Three Months, Local Marketing Agency Raises over $15,000 for the Hospital NORFOLK, Va. — Reed & Associates Marketing, Inc. (R&A), a Norfolk-based marketing, advertising and public relations agency, joined hundreds of supporters at Norfolk Botanical Gardens on Saturday, Sept. 24, for the St. Jude Children’s Research Hospital® Walk/Run to End Childhood Cancer fundraising event. In… Read more »

Why Choose an Online Reputation Management Service?

Today’s customer is more informed than ever before. With endless access to information through websites, online reviews, social media posts and blogs, consumers can make purchasing decisions about your business before you even engage with them. In fact, 88% of online shoppers incorporate reviews into their purchase decision. Unfortunately, many businesses lack the digital presence… Read more »

Advertising Spotlight: 2016 Rio Olympics

The 2016 Rio Olympics have come to a close, but the amazing accomplishments of the athletes who competed are still fresh in our minds. As predicted, the Final Five established themselves as the best gymnasts in the world. Swimmers Michael Phelps and Katie Ledecky set new world records in the pool, and Simone Manuel made… Read more »

Blogging: Good for Business

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Your business’ blog is the home your content has been searching for. It’s your own personal platform to share your brand’s personality and expertise, and now is the time to get started. Not convinced? Here are some tried and true benefits of blogging for your brand: Benefit 1: Fuels the Social Media Fire Blogging allows… Read more »