Today’s customer is more informed than ever before. With endless access to information through websites, online reviews, social media posts and blogs, consumers can make purchasing decisions about your business before you even engage with them. In fact, 88% of online shoppers incorporate reviews into their purchase decision.
Unfortunately, many businesses lack the digital presence to stand out to these online shoppers. Consider these stats:
- 92% of consumers read online reviews.[1]
- 87% of consumers won’t even consider a business with a low rating.[2]
- A 1-star increase in online rating can lead to a 5-9% increase in revenue.[3]
- Online listings updated once a month can see as much as 50% more traffic from the listing sites than businesses that set up the listing and do no routine maintenance.[4]
- A 12% increase in advocates who speak favorably about your brand results in doubling revenue growth rate.[5]
As you can see, taking control of your online reputation management has the ability to impact your business in a huge way. You can boost online presence and search-engine rank, monitor customer feedback and learn customer insights as well as increase positive reviews. But, managing your reputation requires time and resources to execute in-house. You will need team members that can build your online presence, scan the Internet for reviews, engage on a consistent basis, market for positive reviews and more! Some companies are able to implement a strategy with existing or new resources, while others are not. For those businesses unable to run a program internally, or companies looking for expert assistance, an online reputation management service can be just the solution.
Don’t let inaccurate business data and poor visibility keep you from reaching your prospects. R&A is ready to help. We have a robust tool that will allow you to run a free online listing scan to see how your business is listed across the web. Try it out, and let R&A help you change the conversation and take control of your online reputation today!
[1] BrightLocal.com 92% of consumers now read online reviews for local businesses
[2] SearchEngineLand.com 87% of Potential Customers Won’t Consider Businesses With Low Ratings
[3] HuffingtonPost.com One-Star Bump On Yelp Leads To Big Revenue Boost, Study Finds
[4] Yext.com
[5] MarketingProfs.com Why Social Media Marketers and Brand Managers Should Care About Employee Advocacy
