This is the time of year when advertising agencies are extremely busy. Teams are feverishly reviewing analytics from previous campaigns, investigating new opportunities and forecasting for the upcoming year. While putting together our client proposals, we wanted to share our insights on some of 2017’s emerging marketing trends. Influencer Marketing This form of marketing has… Read more »
R&A has had the holiday bug for almost too long to remember! But, perhaps it all started on the 3rd of November. That morning, we donned festive pajamas with cheer, as we prepared for the most important photo shoot of the year. The Holiday Card was concepted with care, by Lisa Cardona, our creative extraordinaire…. Read more »
The R&A team believes giving back to the community should be a part of every business’ values. As such, we support a variety of philanthropies all year long (just read our Looking Back on Giving Back infographic). Last week, we joined Hampton Roads residents to participate in the 20th Annual 106.9 The Fox and FM99 Mayflower… Read more »
A good public relations strategy is crucial to a brand’s reputation. Developing a comprehensive plan will include many tactics, such as press releases. If your business is looking to integrate releases in your approach, think about incorporating ‘Top 10 Lists’ into the mix. Here’s why:
Today’s customer is more informed than ever before. With endless access to information through websites, online reviews, social media posts and blogs, consumers can make purchasing decisions about your business before you even engage with them. In fact, 88% of online shoppers incorporate reviews into their purchase decision. Unfortunately, many businesses lack the digital presence… Read more »
The 2016 Rio Olympics have come to a close, but the amazing accomplishments of the athletes who competed are still fresh in our minds. As predicted, the Final Five established themselves as the best gymnasts in the world. Swimmers Michael Phelps and Katie Ledecky set new world records in the pool, and Simone Manuel made… Read more »
Last month, members of the R&A team had the privilege to travel on behalf of our Window World Corporate client. We made our way to sunny Florida (Orlando to be exact) for their highly anticipated internal sales meeting, otherwise known as Family Reunion. The three-day conference was packed full of motivational presentations, educational sessions and… Read more »
We tend to develop close relationships with our clients that make it seem and feel like they are family. We are overjoyed to work with such an amazing group of individuals. So, when our clients receive noteworthy accolades, we feel a sense of pride and admiration. And if we, in some way, helped through our… Read more »
We are excited to announce Reed & Associates Marketing was selected as Overall Silver for the Advertising/Marketing Agency category in Coastal Virginia Magazine’s annual “Best of Coastal Virginia Readers’ Choice Awards” for 2016! The accolade, which was voted on by the public from January 25-April 1, 2016, is an opportunity to endorse individuals and businesses… Read more »
To make an impact well beyond your event consider integrating social media into your marketing strategy. Social media is known for amplifying a brand’s presence, and by implementing calculated tactics, you can accomplish the same goal for your event. Take the Greatest Spectacle in Giving Auction hosted by Window World. Reed & Associates Marketing was… Read more »
