Posts By: Gillian Luce

R&A Team Member Guest Judges at ODU Marketing Competition

On Monday night, Adam Pitzen, R&A’s Director of Client Services and Strategy, was sitting in Constant Hall awaiting the six teams competing in Old Dominion University’s first-ever Monarch for Monarchs Marketing Competition. As a guest judge for the event, Pitzen was selected to evaluate sophomores and juniors who crafted marketing plans for small businesses created… Read more »

R&A Secures Overall Silver in Coastal Virginia Magazine’s Readers’ Choice Best Of Award

We are excited to announce Reed & Associates Marketing was selected as Overall Silver for the Advertising/Marketing Agency category in Coastal Virginia Magazine’s annual “Best of Coastal Virginia Readers’ Choice Awards” for 2016! The accolade, which was voted on by the public from January 25-April 1, 2016, is an opportunity to endorse individuals and businesses… Read more »

Social Media and Event Marketing: A Perfect Combo

To make an impact well beyond your event consider integrating social media into your marketing strategy. Social media is known for amplifying a brand’s presence, and by implementing calculated tactics, you can accomplish the same goal for your event. Take the Greatest Spectacle in Giving Auction hosted by Window World. Reed & Associates Marketing was… Read more »

How to Use Content Marketing to Fuel Public Relations

At the R&A office, team members believe content marketing is at the core of everything we do. From drafting video scripts for national television commercials to crafting social media campaigns, content marketing is one of the key elements of any successful marketing campaign (we also believe killer creative is essential, but that’s a separate blog)…. Read more »

What is User Generated Content and Why Should You Care?

Many brands are moving more of their marketing budget to social media and digital advertising. As the audience grows on these platforms, it’s obvious that time spent should increase as well. But what does that mean for many companies? MORE CONTENT! But how? Enter User Generated Content (UGC). What is User Generated Content? UGC is… Read more »

Reed & Associates Marketing Participates in Social Media Day

Reed & Associates Marketing Participates in Social Media Day thumbnail

Today is Mashable’s Sixth Annual Social Media Day, which was founded as a way to recognize and celebrate social media’s impact on global communication. Given our love for social media, plus our socially savvy team members, we joined the celebration! R&A team members selected their favorite social media site and shared why it was their… Read more »

Is Print Relevant in the Digital Age?

While many tend to speculate that print is dying in the digital age, it’s just not the case when you look at magazine publication data. In many cases, the recent trend has translated into the publications’ readerships being culled to only the most engaged, noted Molly Soat, author of Why Print Matters. If you have… Read more »

Keep it Concise. The Key to Reaching Consumers in a Busy World.

With various information and media surrounding your target audience, it has never been more important to create a marketing strategy that not only reaches consumers, but also resonates with them. So how do you do that? Simple; keep your outreach as concise as possible. The amount of media Americans consume each day via television, radio,… Read more »