What is User Generated Content and Why Should You Care?

Many brands are moving more of their marketing budget to social media and digital advertising. As the audience grows on these platforms, it’s obvious that time spent should increase as well. But what does that mean for many companies? MORE CONTENT! But how? Enter User Generated Content (UGC). What is User Generated Content? UGC is… Read more »

Frequency, Frequency, Frequency

Frequency, Frequency, Frequency thumbnail

We’ve all heard ads that feature booming ringmaster voices beginning with “HURRY, HURRY, HURRY!” These ads are usually cheesy, but the repetition of words makes you pay attention to find out why you need to hurry. The frequency of words, as well as how many times the ad is aired, is a key component to… Read more »

R&A’s 4th Annual Chili Cook Off

The R&A Team held their 4th Annual Chili Cook Off on Friday, February 5th. With a record number of participants, the competition was fierce. Our four judges had to carefully evaluate each dish based on presentation, name, taste, and fieriness. A variety of flavors were submitted (including venison!), but only a few were victorious. Thank you to… Read more »

Photo Hunt Contest: Answers Revealed!

Photo Hunt Contest: Answers Revealed! thumbnail

Congratulations to Amanda M. of Norfolk for spotting all of the differences between our images from The Scout Guide! Enjoy your $50 gift card from LORAK Jewelry. The below image shows the nine differences. (from left to right) (1) lines on the chair (2) teal stapler (3) R&A logo on laptop (4) Allison’s necklace (5) Adam’s buttons (6) scissors… Read more »

Teal is the New Black

When you think of things that never go out of style you probably think of the basics: hip-hugging Levi jeans, The Beatles and the perfect little black dress. Remember the black Givenchy dress Audrey Hepburn wore at the beginning of Breakfast at Tiffany’s? Of course, you do! That dress is from the 1960’s, and everyone… Read more »

Looking Back at Giving Back: 2015

This infographic provides an overview of philanthropic accomplishments proudly made by the R&A Team in 2015. To learn more about our efforts or if you know of a nonprofit that would be interested in working with us, please email

Annual R&A Pumpkin Decorating Contest

Happy Halloween Everyone! In honor of this spooktacular holiday, the Reed and Associates Marketing (R&A) team held our annual pumpkin decorating competition.  Our lovely Senior Graphic Designer, Lisa Cardona has been supplying miniature pumpkins for every team member to decorate for the past three years!  The contest has become an R&A tradition.  This year was… Read more »

R&A Participates in the 8th Annual Bra-ha-ha Competition

R&A Participates in the 8th Annual Bra-ha-ha Competition thumbnail

  Reed and Associates Marketing proudly announces our participation in the Bra-ha-ha® event for the second year in a row! We had so much fun last year that we had to do it again, especially for such an important cause. While breast cancer is nothing to laugh about, the Bra-ha-ha is “a seriously uplifting experience.”… Read more »

R&A E-Laugh Comparison

R&A E-Laugh Comparison thumbnail

We laugh a lot here at Reed & Associates Marketing, but how can we not when we have these goons in the office? We recently came across a very interesting Facebook blog post “The Not-So-Universal Language of Laughter” by Udi Weinsberg, Lada Adamic, and Melvin Develin. The post, published August 6, analyzed data from Facebook… Read more »