At the R&A office, team members believe content marketing is at the core of everything we do. From drafting video scripts for national television commercials to crafting social media campaigns, content marketing is one of the key elements of any successful marketing campaign (we also believe killer creative is essential, but that’s a separate blog)…. Read more »
Blogging: Good for Business
Your business’ blog is the home your content has been searching for. It’s your own personal platform to share your brand’s personality and expertise, and now is the time to get started. Not convinced? Here are some tried and true benefits of blogging for your brand: Benefit 1: Fuels the Social Media Fire Blogging allows… Read more »
Buying Television In a Political Year
“If I had to chop down a tree, I’d spend the first four hours sharpening the axe.” – Abraham Lincoln Television buying in any given year has its challenges; from pre-emptions, inflated rates, tight inventory and more. Unfortunately, a political year amplifies these roadblocks! Spending time planning and evaluating your television buying parameters will allow… Read more »
Blogging: The Basics
A blog can be a fantastic platform to support your business. It allows you to show off your brand and connect with your customers in a unique way! We know that starting a blog can be overwhelming, so we put together some basic tips to help get you up and running. Know Your Audience It’s… Read more »
Why Social Media is On FIRE!
Our social media expert, Gillian Luce, presented at Frye Properties’ national manager’s meeting this past March. She shared with a number of property managers why social media is so crucial and provided her top five tips to help make their community stand apart. Click here to see more SlideShare presentations from the R&A Team!
Effective Ways to Use Social Media for Your Fundraising Campaigns
At R&A, we love to give back to our community. Through our experiences, we’ve learned the most effective way to magnify an excellent fundraising opportunity is to utilize the power of social media. (#GivingTuesday, Reading Awareness, and St. Jude Walk/Run are just a few of our recent efforts) Below, we have provided a few best… Read more »
What is User Generated Content and Why Should You Care?
Many brands are moving more of their marketing budget to social media and digital advertising. As the audience grows on these platforms, it’s obvious that time spent should increase as well. But what does that mean for many companies? MORE CONTENT! But how? Enter User Generated Content (UGC). What is User Generated Content? UGC is… Read more »
Frequency, Frequency, Frequency
We’ve all heard ads that feature booming ringmaster voices beginning with “HURRY, HURRY, HURRY!” These ads are usually cheesy, but the repetition of words makes you pay attention to find out why you need to hurry. The frequency of words, as well as how many times the ad is aired, is a key component to… Read more »
R&A’s 4th Annual Chili Cook Off
The R&A Team held their 4th Annual Chili Cook Off on Friday, February 5th. With a record number of participants, the competition was fierce. Our four judges had to carefully evaluate each dish based on presentation, name, taste, and fieriness. A variety of flavors were submitted (including venison!), but only a few were victorious. Thank you to… Read more »
Photo Hunt Contest: Answers Revealed!
Congratulations to Amanda M. of Norfolk for spotting all of the differences between our images from The Scout Guide! Enjoy your $50 gift card from LORAK Jewelry. The below image shows the nine differences. (from left to right) (1) lines on the chair (2) teal stapler (3) R&A logo on laptop (4) Allison’s necklace (5) Adam’s buttons (6) scissors… Read more »