When you’re a marketing agency, your way of observing National Look Alike Day is to talk about “lookalike audiences”…one of Facebook’s ways of helping you optimize your ads. So, what are they, should you use them in your campaigns, and if so, how? Today we’re divulging it all. According to Facebook itself, lookalike audiences… Read more »
In 2018, there’s no shortage of channels, platforms, and avenues for advertising your business. Option overload may prevent you from choosing any of them, or you may be stuck in a routine of what you’ve always done; weary of rocking the boat. Today we’re sharing the approach we use with our own clients to give… Read more »
A core component of branding that’s often undervalued is brand photography. You may have heard it said that your brand is so much more than just a logo. Although we love our own stylized R&A logo, our brand extends beyond just a teal and gray icon – and yours does, too. One way you… Read more »
Spring is infamously known as a time for cleaning things out and refocusing on what matters the most. In his bestselling book, Essentialism, author Greg McKeown, advocates for distinguishing “the trivial many from the vital few.” We recommend doing this with more than just your closet, so we’ve compiled a little guide for spring… Read more »
Being a female-owned and predominantly female-employed agency, we asked all the R&A ladies what being a woman in business means to them. In addition to the titles they carry at R&A, we’re all some combination of wife, mother, daughter, sister, and friend. Around the office, we have the words, “Do what you love, love… Read more »
The current buzz has a lot to do with non-GMO, farm-to-table or no fructose corn syrup products. Sustainable food is in high-demand from consumers and businesses are stepping up to deliver. Locally, there’s one restaurant that stands out for their commitment to sustainable living, 80/20 Burger Bar in Norfolk. Starting from the smallest ingredients, they’ve… Read more »
We are reflecting on another exciting year of charitable endeavors with both established and new partners including: St. Jude Children’s Research Hospital, The King’s Daughters, Crush Cancer, and The Foodbank of Southeastern Virginia to name a few. Check out this infographic snapshot on how we gave back to our community last year!
When you look up the word ‘funny’ in the dictionary, a photo of Stephanie Jones should be next to it. We’re not kidding; our stomachs ached after leaving her studio. But aside from being incredibly witty, Stephanie, from Stephie Jones Fine Art & Prints, is more notably an extremely accomplished painter. Originally starting in marketing… Read more »
National advertising agency, Reed & Associates Marketing (R&A) announced today the recent hiring of Alison Johnson as the Director of Operations for the company. Johnson has a long history with media companies in the Hampton Roads area, having worked at Pilot Media for more than a decade. At The Virginian-Pilot and Pilot Media, Johnson grew… Read more »
Creativity is not only her passion but a way of life. From graphic designer to jewelry and hardware designer, Lee Addison Lesley, of Addison Weeks, draws inspiration from her oceanside location to channel her creative juices into spectacular products. You wouldn’t know it now, but the inception of Addison Weeks wasn’t something its owners set… Read more »
