When you’re a marketing agency, your way of observing National Look Alike Day is to talk about “lookalike audiences”…one of Facebook’s ways of helping you optimize your ads. So, what are they, should you use them in your campaigns, and if so, how? Today we’re divulging it all. According to Facebook itself, lookalike audiences… Read more »
Posts Tagged: marketing strategy
Is Your Marketing Strategy Missing a Media Mix?
In 2018, there’s no shortage of channels, platforms, and avenues for advertising your business. Option overload may prevent you from choosing any of them, or you may be stuck in a routine of what you’ve always done; weary of rocking the boat. Today we’re sharing the approach we use with our own clients to give… Read more »
Spring Cleaning Your Marketing Strategy: 2018 Edition
Spring is infamously known as a time for cleaning things out and refocusing on what matters the most. In his bestselling book, Essentialism, author Greg McKeown, advocates for distinguishing “the trivial many from the vital few.” We recommend doing this with more than just your closet, so we’ve compiled a little guide for spring… Read more »