Blogging: The Basics

A blog can be a fantastic platform to support your business. It allows you to show off your brand and connect with your customers in a unique way! We know that starting a blog can be overwhelming, so we put together some basic tips to help get you up and running.

  1. Know Your Audience

It’s easier to assemble a blog if you’re writing to a specific type of reader or have someone in mind. The first step is to research and find out the demographics of your target audience. Keep those details in mind and make sure your posts cater to your audience’s interests.perpetual-calendar-organiser

  1. Create a Content Calendar

Once you start a blog, it’s important to update it consistently to maintain a readership and garner feedback. If you’re unsure of where to start, brainstorm ideas that coordinate with upcoming holidays or your industry’s seasonality; build around those to establish yourself as a credible source. Depending on your industry and resources, we recommend between one to three blog posts per week if possible.

  1. Develop Your Expertise

Use this platform to build trust with your readers.  Don’t be afraid to address the basics and answer the most frequently asked questions as a starting point. Remember, this is an avenue for your customers to learn, just as much as it’s an opportunity for you to showcase your knowledge.

  1. Break It Up

Keep in mind that your readers are very busy and have short attention spans. Break up blocks of copy so you don’t lose them! Lists are a good way to keep things short, sweet, and easy to skim. Top 10 lists, graphics and video blogs are also very appealing to readers.

  1. Look at the Numbers

Track and analyze the results of your efforts by including links to other website pages within your blog content.  This cross promotion can help drive leads and increase sales. As a bonus, we suggest inserting tracking codes on your links when sharing on social media. You can monitor clicks, time spent on the site, and pages users hit in your website analytics.

Don’t wait any longer; get started on your business blog today! Still have questions? Contact our marketing experts today to learn more!


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