Before becoming a business owner, Jessica Smith built a platform on social media to share everyday life. A community flourished before her eyes with like-minded people — moms, creators and entrepreneurs — who ate up her style-savvy, art and craft ideas, shopping hacks and mom-life tips and tricks. From the ground up, Jessica has established… Read more »
Today’s post-pandemic world has left businesses with smaller advertising budgets and a larger need to build brand loyalty to drive real growth in 2021. In addition to these new circumstances that businesses are operating under, consumer behavior trends show that Millennials and Gen Z prioritize brands that communicate with meaning and purpose — something the… Read more »
When you first hear the name The COOP, your mind may wander to a farm setting with rolling pastures, clucking chickens and roaming cows. Owner Lily Sutch grew up on a farm in Durham, NC and knows this lifestyle well. Inspired by her country roots and culinary prowess, she started The COOP food truck to… Read more »
In a world full of remote working, virtual shopping and Zoom events, email is an effective way for businesses to communicate with customers, employees and other key stakeholders. While newsletters are not a new idea, they have become front and center for many businesses over the last year. With a fresh, updated template and focused… Read more »
Social media continues to be an effective tool for consumers to discover new brands and purchase products and for businesses to communicate with their audience, drive revenue and generate brand awareness. To keep up with the increasing demand for storytelling on social media, platforms are continually releasing new features that enable consumer-brand interactions and shorten… Read more »
There is a corner of the world where the art of gifting is thoughtfully planned — from the items chosen as gifts to the people who unknowingly receive the gifted goodness. Neatly tucked in Virginia Beach is Wanderful Boxes, a little gift shop that is brimming with clean and sustainable (many woman-owned) everyday products awaiting… Read more »
The world in which we operate our businesses looks vastly different from what it did a year ago. We feel the effects of COVID-19 in our day-to-day operations, which continue to cause delays to projects and timelines. While we all adapt to our ‘new normal,’ there are best practices to follow for communicating with customers… Read more »
At the heart of Team Teal is the initiative to be active members of our community and give back to those in need. Each year, our team supports local organizations that uplift and aid people across Hampton Roads. 2020 has been an unprecedented and challenging year for all, and we saw the need for our… Read more »
We look forward to designing our annual R&A Christmas card every year. 2020 called for us to shake things up; we brought a personal touch to an otherwise socially-distant holiday season with a hand-drawn design illustrated by our Creative Manager, Sarah Bartley. We wanted to create a token that spreads joy with our clients, close… Read more »
This Downtown bakery creates decadent sweets to bring people together. Hummingbird Macarons is a luxury dessert brand aiming to make the world sweeter. Their specialty lies with macarons and cakes though you would be remiss to let the eclairs, tarts or ice cream sandwiches pass you by. Owner Kisha Moore opened the dessert shop in… Read more »
