Posts Tagged: Marketing

How to Put the Customer Journey to Work for You

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  Let’s kick this off with a few questions. Does your business follow a set customer journey or sales funnel? Do you know where your leads are coming from, where you might be losing customers, or how to better serve them throughout your process? If you answered ‘no’ to most of the above, don’t fret… Read more »

Is Radio Dead?

Is Radio Dead? Learn more on the R&A Blog - reedandassociatesmarketing.com

  We can appreciate the honest question—and it’s one worth asking. In fact, we constantly question the effectiveness of every marketing medium, ensuring we’re on top of new trends and truly implementing what the data tells us works. Yet, there are traditional advertising mediums, like radio, that despite evolutions and changes still come out on… Read more »

What Media Trend Is Taking Over in 2017?

The media landscape is an ever changing one, with new opportunities and trends emerging almost daily.  These opportunities can create different ways for a brand to reach its desired target audience.  While digital advertising has been at the forefront of these trends, as the technologies and capabilities continue to grow and improve, one trend that… Read more »

Marketing Industry Trends for 2017

This is the time of year when advertising agencies are extremely busy. Teams are feverishly reviewing analytics from previous campaigns, investigating new opportunities and forecasting for the upcoming year. While putting together our client proposals, we wanted to share our insights on some of 2017’s emerging marketing trends. Influencer Marketing This form of marketing has… Read more »