Advertising Agency Making Major Fundraising Splash for St. Jude

NORFOLK, Va. — This year marks Reed & Associates Marketing’s (R&A) eighth annual team fundraiser for St. Jude Children’s Research Hospital ahead of the annual Walk | Run to End Childhood Cancer at the Norfolk Botanical Gardens.

The agency’s support for St. Jude was born from seeing the hospital’s commitment to ending childhood cancer first-hand. As pioneers of research and lifesaving care, St. Jude continues to lead the way for cancer treatments and discoveries to end childhood cancer and other life-threatening diseases. Because of this, more than 80 percent of U.S. children with cancer have become long-term survivors.

R&A unites their communities of family and friends to raise money and make an impact for the kids and families at St. Jude. For several years, R&A–a small but mighty team of 12–has taken the top fundraising spot in Hampton Roads, which is a testament to the team’s devotion and passion for the organization. This year, R&A raised over $22,000 dollars, making their total contributions over $125,000 since 2012.

Owner and President Ashley Knepper shares, “We are grateful for the nearly 150 people who contributed to our St. Jude fundraising this year, many of which are long-time supporters of our efforts to help end childhood cancer.”

To keep the momentum during fundraising, the agency offers incentives to employees who reach their goal, including paid days off and an all-inclusive trip to Memphis to visit the St. Jude headquarters. Heather Chilton (pictured below) tripled her goal and raised over $3,000 this year. She says, “Fundraising is energizing, and with a charity as great as St. Jude, it is easy to become connected to the cause. It is the greatest motivation knowing St. Jude families receive the benefits of donations directly and never have to worry about their financial situation while their child fights for their life.”

As another year culminates, R&A looks forward to crushing their fundraising efforts again next year. For more information about R&A’s give back initiatives, visit

Reed & Associates Marketing, Inc.

Reed & Associates Marketing (R&A), headquartered in Norfolk, Va., is a national performance-based marketing agency that specializes in media planning and buying, social media, branding and creative services. Since its incorporation in 2008, R&A has implemented strategic mixed media campaigns that consistently generate results for local and national clients. To learn more or get in touch, visit

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