The recent shifts within the media buying landscape have left many businesses wondering where they should invest their advertising dollars in 2021. For many, there is a debate on whether to stick to linear broadcasting or switch to over-the-top (OTT) exclusively. We are sharing key considerations to implement into your media buying strategy as well… Read more »
In case you missed it, we shared our 2019 marketing predictions for social media and email marketing a bit ago, and now we are following up with our 2019 predictions on digital media. While there are tons of updates, trends, and tactics being introduced daily, the following predictions align with our own digital media… Read more »
At R&A, we firmly believe in the continued relevance and power of broadcast media. After all, it has been the cornerstone of our agency. Since inception, we were primarily focused on creating a broadcast media planning and buying model for Window World clients across the country. That’s still very much a part of what… Read more »
