Posts By: Greg Fulcher

Buying Television In a Political Year

 “If I had to chop down a tree, I’d spend the first four hours sharpening the axe.” – Abraham Lincoln Television buying in any given year has its challenges; from pre-emptions, inflated rates, tight inventory and more. Unfortunately, a political year amplifies these roadblocks! Spending time planning and evaluating your television buying parameters will allow… Read more »

Frequency, Frequency, Frequency

Frequency, Frequency, Frequency thumbnail

We’ve all heard ads that feature booming ringmaster voices beginning with “HURRY, HURRY, HURRY!” These ads are usually cheesy, but the repetition of words makes you pay attention to find out why you need to hurry. The frequency of words, as well as how many times the ad is aired, is a key component to… Read more »