Smooth Web Redesign

We had the joy of working with Smooth: A Skin & Waxing Boutique on a website redesign to better suit their business needs and goals. Prioritizing the mobile user experience was key as well as strategizing the selection of a design that allowed for an eCommerce page featuring over 500 self-care products and third-party integration for an appointment scheduling tool. The new website has become a dynamic central hub for customers to learn about Smooth’s expert team of professionals, shop their wide range of skin and beauty products, schedule their next visit and purchase a yearly membership.

Smooth is a place for “Every Body” and we let this notion lead our content strategy for the website. Regardless of shape, size, gender or color, everyone should feel pampered and comfortable in their own skin — and furthermore, feel supported and relaxed during a wax or skin treatment. We hand drew illustrations, created by our Creative Manager, Sarah Bartley, to represent the Every Body concept, which is shown in the header image on the homepage and Service page. In addition, we handpainted watercolor portraits of Smooth’s Virginia Beach and Norfolk storefronts featured on the Locations page.

“From the start, the team at R&A was organized, extremely thorough and detail-oriented. They listened to my ideas and feedback and were open to a truly collaborative experience. The end result is a beautiful website that reflects our brand and a much-improved e-commerce experience for our clients. The custom illustrations and photographs are a client and team favorite!” ~ Nickie Janes, Smooth

Click here to view the brand photography we captured for the website.