Smooth Brand Photography

Part two of our Smooth portfolio series features our brand photoshoot which captured new assets of the skin and waxing boutique’s expert team, self-care treatments and products that were incorporated on their newly redesigned website.

The goal of our photoshoot was to showcase Smooth’s warm and inviting presence and to create a cohesive look across the website. Despite there being two store locations in Downtown Norfolk and the Virginia Beach Oceanfront with different vibes, we placed emphasis on the photography style and editing to create a unified look. This strategy is best exemplified by the team headshots found under their Team page. (Hint: these were captured in two completely different locations!)

Scroll to view some of our favorite selects. If you want to see how these photos look on their new website, click here.