VIRGINIA BEACH, Va. — Reed & Associates Marketing (R&A), one of the newest members of the Retail Alliance, exhibited at MediaFest 2013, held on January 24 at the Chesapeake Marriot. Ashley Knepper, R&A co-founder and vice president, was asked to participate in a panel discussion titled “Learning from Others’ Success: Local Business and Marketing Strategies to Help You Succeed.”
“I enjoyed the opportunity to share our marketing approach with local business owners,” said Knepper. “The primary message I hoped to convey was the importance of closely analyzing advertising performance, sales trends and specific consumer behavior in an effort generate a strong return on the advertising dollar and most importantly, exceed revenue goals.”
MediaFest is an annual tradeshow hosted by the Retail Alliance to showcase media and marketing opportunities in Hampton Roads. This event is designed to introduce local businesses to advertising, marketing and media companies in order to reach new markets and generate revenue.
The Retail Alliance is an organization created to promote the interests of the retail community, provide information, products and services to retailers and to advocate for the interests of local retailers.