2020 has already marked a year of change and evolution when it comes to using social media to further the goals of your business. Social media trends and consumer preferences are always evolving, so why keep the same approach to your social media strategy?
Let’s break down our Top 3 Social Media Trends for 2020:
1. Aim for a balance between long-term engagement and short-term exposure. Businesses are starting to redefine what success looks like when it comes to setting goals and measuring performance for social media posts. Social media offers a wide variety of options and ways to define success, but don’t waste your time focusing on the wrong metrics. While ‘likes’ can show that you’ve captured your audience’s attention at that point in time, it doesn’t show if a person has taken any further action, such as a share, comment or link click. The goal of your social media content should be to create lasting, mutually beneficial relationships with your target audience. Set a content strategy to spark dialogue, encourage a call to action and build engagement to leave a deeper imprint on your audience.
2. Creating a personalized experience for your customers/clients. Depending on the size and needs of your business, you might want to choose private channels to reach your audience. Customers who are seeking information about a company, product or service will continue to turn to your public channels to gather information, but preferences have shifted when it comes to customer service communication. Customers prefer using private messaging channels to have a one-on-one conversation with a representative rather than reaching out to a customer service email or phone number. Local businesses find value in using private messaging channels to execute mobile commerce, customer relationship management and customer service initiatives. Facebook Messenger, WhatsApp and WeChat may become more popular and useful to your brand as we navigate 2020.
3. Video content is (still) on the rise. This year, you will see more video content on social media channels than ever before to appeal to an increasingly visual audience. YouTube has become second to Facebook when it comes to active users, which means your audience is likely using these channels to watch video content. We’ve seen user growth for new platforms, such as Tik Tok, which features short clips for users to quickly scroll through or create their own snippets to share with followers.
In addition, we see existing platforms expanding their capabilities to display video content with Facebook and Instagram live videos as well as Instagram introducing IG TV, where users can upload longer-form videos to their profiles. When considering what type of content to post and on which platform, video might be the best option and may provide the opportunity to repurpose content across different channels.
As we continue through 2020, try these helpful tips to optimize your social media strategy and increase your ROI.
Have questions or want to learn more? Reach out to our team of experts who can analyze and report on your social media data to help you better understand your customers and your social media decisions. Give us a ring at 757-962-7375 or shoot us an email at firstname.lastname@example.org.
Feel free to browse our portfolio to see how our team has helped past clients increase the value of their social media efforts.