2019 R&A Holiday Card Photoshoot

‘Tis the season of our holiday card tradition! Every year, we get the team together to capture moments that spread holiday cheer. In true R&A fashion, the photoshoot includes a theme, festive holiday decor and a champagne toast. This year, our holiday shoot was hosted at Four Eleven York around the corner from our office…. Read more »

Best Practices for Creative Mediums

Print, digital and outdoor advertising mediums provide brands with visual storytelling platforms to drive brand awareness and lead generation. We tapped into our Creative Department to share important fundamentals to keep in place when designing Creative for your brand. Insert these best practices into your marketing plan to create the most compelling and memorable visual… Read more »

R&A President Appointed to Virginia Beach SPCA Board of Directors

NORFOLK, Va. — Ashley Knepper, Co-Owner and President of Reed & Associates Marketing (R&A), was elected to the Virginia Beach SPCA’s (VBSPCA) Board of Directors. Already very involved in the community, Ashley is honored to be nominated and appointed to this role with the SPCA’s Virginia Beach Chapter. She says, “I am eager to find… Read more »

Business Spotlight: Leesa

A nationally known brand focusing on elevating life and being a force for good rests along the Virginia Beach oceanfront. A direct-to-consumer mattress company, Leesa inspires people to focus on their wellness one night (or mattress) at a time. When starting Leesa, Jamie Diamonstein and David Wolfe wanted to create an intentional sleep experience that… Read more »

R&A Educational Series: Local Advertising in a Political Year

The 2020 elections will set another record year in ad spending, and it is important to consider the effects on your local advertising. We hosted our latest R&A Educational Series informational webinar covering the impacts political advertising brings to the local level. Hosted for Window World franchises across the country, we shared successful marketing strategies… Read more »

Celebrating Five Years Behind the Teal Doors

Five years ago, Reed & Associates Marketing (R&A) moved into a historic two-story red brick building in the Freemason District of Downtown Norfolk. Originally built in 1942, this is where Team Teal creates results-driven marketing initiatives for clients across the country. Present-day, passersby will recognize teal doors and shutters adorning the building and leaving an… Read more »

Business Spotlight: PlantBar

A mother-father-daughter trio are the minds behind the local plant store and terrarium workshop PlantBar. It has blossomed into more than the Ryan family imagined. 22-year-old Bailey Ryan has set the vision for PlantBar, a place where all generations can come together and work on the same craft. A wave of greenery and a breath… Read more »

Dancing and Fundraising for St. Jude

We are so proud of the energy our team members pour into their fundraising efforts in honor of R&A’s annual support for St. Jude Children’s Research Hospital. This year, our very own Sarah Bartley, Creative Manager, launched a self-designed fundraising campaign inspired by a darling St. Jude patient who loves to sing and dance. When… Read more »

The What, Why & How of Mood Board Creation

In our recent brand identity project with Diane Malaspina, we compiled a full visual branding suite, complete with a mood board. Today we are sharing a bit more behind what a mood board is and why the creation of one is an important step in a branding project. What is a Mood Board? A mood board… Read more »

Advertising Agency Making Major Fundraising Splash for St. Jude

NORFOLK, Va. — This year marks Reed & Associates Marketing’s (R&A) eighth annual team fundraiser for St. Jude Children’s Research Hospital ahead of the annual Walk | Run to End Childhood Cancer at the Norfolk Botanical Gardens. The agency’s support for St. Jude was born from seeing the hospital’s commitment to ending childhood cancer first-hand…. Read more »