Improving Your Google My Business Page

Many businesses implement strategies that optimize their website or Google Ads to increase their visibility on the world’s most popular search engine. In addition to current practices, businesses should also spend time optimizing a smaller, commonly overlooked tool — Google’s ‘My Business’ Profile. We are sharing six key optimizations that will take your My Business… Read more »

Norfolk Advertising Agency Raises More Than $149,000 for St. Jude

NORFOLK, Va. — This year marks Reed & Associates Marketing’s (R&A) tenth annual team fundraiser for St. Jude Children’s Research Hospital prior to this year’s virtual 5K Walk | Run. The team celebrates its highest fundraising year to date with $23,670 raised, beating its previous record of $22,304 in 2019. Ten years ago, R&A’s President,… Read more »

Business Spotlight: Long Board Charcuterie

A cheese-lover with a creative heart set her sights on an idea to bring custom-curated charcuterie boards to the shores of Virginia Beach. Owner and Chief of Grazing Katie Eckhardt started Long Board Charcuterie around the notion of gathering and celebrating with family and friends. “There is always an excuse to have a charcuterie board,… Read more »

Online Reputation Management

Business owners face the same challenge when it comes to deciding where to spend time and money on day-to-day operations. Despite the size of your business, the industry you are in or what advertising you currently use, an online reputation management tool allows you to focus on what matters most — your customers. Online Reputation… Read more »

Learning Beyond the Classroom with Communities in Schools of Hampton Roads

This month, our team partnered with Communities in Schools of Hampton Roads, an organization providing at-risk students with resources and support to stay in school and excel academically. Their team of dedicated Site Coordinators goes beyond school walls to check in on students with educational phone calls and video chats during this critical time. Their… Read more »

Business Spotlight: Aloha Snacks

Good vibrations radiate from a snackin’ shop at the Virginia Beach Oceanfront in the heart of the Artery District. Located in a former pharmacy building, Aloha Snacks has stolen appetites as the go-to spot for fresh Hawaiian-style bites. Owner Jesse Wykle has nearly two decades of experience in the kitchen — most notably known in… Read more »

Dictionary for the Modern Marketer

The marketing world is an ever-changing landscape full of terms and acronyms advertisers use to help make sense of the work we do. From web design to media buying, the list of terminology continues to expand making it difficult to stay up-to-date on the latest and greatest. We are breaking down eight popular marketing terms… Read more »

Business Spotlight: Jollity & Co.

Balloons, birthday banners and party hats splash rainbow colors from wall to wall in the boutique. An inspirational party palace, Jollity & Co. brings you the decor and space to celebrate life’s special moments with loved ones. Owner, Kristin Lindsey, opened the shop to help the Norfolk community bring fun, creativity and style to their… Read more »

3 Pay-Per-Click Myths

Pay-Per-Click (PPC) advertising campaigns are a great marketing method to target a specific audience by identifying keywords, user interests, locations and behaviors you want to attract. PPC ads appear most frequently on search result pages of platforms such as Google, Bing or Amazon. In a nutshell, PPC ads are a version of internet marketing in… Read more »

Business Spotlight: Sweethaven Lavender

A tranquil and enchanting rural landscape lined with rows of fragrant lavender leads up to a white Victorian-style barn. Trailing down a gravel road, you have arrived at Sweethaven Lavender, a family-owned lavender farm welcoming guests to relax in the fields while picking lavender flowers or savoring a picnic. The Messer family has created an… Read more »