Media Buying Tips for 2021

The recent shifts within the media buying landscape have left many businesses wondering where they should invest their advertising dollars in 2021. For many, there is a debate on whether to stick to linear broadcasting or switch to over-the-top (OTT) exclusively. We are sharing key considerations to implement into your media buying strategy as well… Read more »

Business Spotlight: reef rain aria

Before becoming a business owner, Jessica Smith built a platform on social media to share everyday life. A community flourished before her eyes with like-minded people — moms, creators and entrepreneurs — who ate up her style-savvy, art and craft ideas, shopping hacks and mom-life tips and tricks. From the ground up, Jessica has established… Read more »

Branding with Meaning and Purpose

Today’s post-pandemic world has left businesses with smaller advertising budgets and a larger need to build brand loyalty to drive real growth in 2021. In addition to these new circumstances that businesses are operating under, consumer behavior trends show that Millennials and Gen Z prioritize brands that communicate with meaning and purpose — something the… Read more »

The Anatomy of a Newsletter

In a world full of remote working, virtual shopping and Zoom events, email is an effective way for businesses to communicate with customers, employees and other key stakeholders. While newsletters are not a new idea, they have become front and center for many businesses over the last year. With a fresh, updated template and focused… Read more »

New Social Media Features

Social media continues to be an effective tool for consumers to discover new brands and purchase products and for businesses to communicate with their audience, drive revenue and generate brand awareness. To keep up with the increasing demand for storytelling on social media, platforms are continually releasing new features that enable consumer-brand interactions and shorten… Read more »

Business Spotlight: Wanderful Boxes

There is a corner of the world where the art of gifting is thoughtfully planned — from the items chosen as gifts to the people who unknowingly receive the gifted goodness. Neatly tucked in Virginia Beach is Wanderful Boxes, a little gift shop that is brimming with clean and sustainable (many woman-owned) everyday products awaiting… Read more »

Manage Customer Communication with COVID-19 Delays

The world in which we operate our businesses looks vastly different from what it did a year ago. We feel the effects of COVID-19 in our day-to-day operations, which continue to cause delays to projects and timelines. While we all adapt to our ‘new normal,’ there are best practices to follow for communicating with customers… Read more »

R&A Christmas Card Design

We look forward to designing our annual R&A Christmas card every year. 2020 called for us to shake things up; we brought a personal touch to an otherwise socially-distant holiday season with a hand-drawn design illustrated by our Creative Manager, Sarah Bartley. We wanted to create a token that spreads joy with our clients, close… Read more »