Many businesses implement strategies that optimize their website or Google Ads to increase their visibility on the world’s most popular search engine. In addition to current practices, businesses should also spend time optimizing a smaller, commonly overlooked tool — Google’s ‘My Business’ Profile. We are sharing six key optimizations that will take your My Business profile to the next level, give you a competitive edge and help enhance your customer acquisition process.
Your Google My Business profile is the listing that appears on the side or underneath of a relevant Google search. Within this listing is a snapshot of your business, featuring the name, address, hours, phone number, website, photos and more. In addition, there are features for services, social media accounts, reviews and FAQs.
According to a study conducted by BrightLocal, the average business is found in 1,009 searches per month, but only 5 percent of those searches will result in a click, call or direction request. Transforming and optimizing your Google My Business profile allows potential customers to quickly find information about your business without leaving the search results page.
Here are six key optimizations to make your listing stand out among competitors:
Populate your profile with up-to-date pictures to visually communicate your brand’s aesthetic and personality. According to Google, “Businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks to their websites, than businesses that don’t have photos.”
Cultivate Google Reviews
Customer reviews are the most effective form of marketing and have the most influence on customer buying. The number of reviews your business has on its My Business profile will influence its ranking in search results, especially if those reviews contain keywords included in the search phrase.
For more tips on cultivating reviews as part of your online reputation management process, read our Online Reputation Management blog.
Add a Services Section
Adding a list of services to your profile is especially useful if you have a wide variety of offerings or if they are not made clear in the title of your business. The keywords used in your services section can also help you rank even higher in relevant searches.
Post to your Google Business Profile
Just like on social media, Google My Business Profile allows businesses to post announcements, offers, events and products they want customers to know about. Posting to your My Business profile not only increases the number of actions taken by consumers on your profile, but it also sends positive ranking signals to Google for higher placement customer’s search results. Customers can choose to follow your My Business profile and receive notifications for new posts to always stay up to date with your business.
Add a “From the Business” Description
This section of your profile requires more effort to complete, but it gives you the opportunity to control how your business is described in the listing. The brief description under your business title is automatically generated by Google to ensure consistency throughout its platform, so this section is a great place to add your personal touch to describe your business to customers.
Post and Answer FAQs
The question and answer section of Google’s My Business profile allows anyone to ask or answer a question about your business. We recommend posting a few frequently asked questions about your business along with your answers here to give customers additional information before they contact you.
Have questions or want to learn more about our marketing services? Reach out to our team of experts who can analyze and report on your current Google My Business and help you better understand your marketing and advertising decisions. Give us a ring at 757.962.7375 or shoot us an email at info@ReedandAssociatesMarketing.com.