Let’s kick this off with a few questions. Does your business follow a set customer journey or sales funnel? Do you know where your leads are coming from, where you might be losing customers, or how to better serve them throughout your process? If you answered ‘no’ to most of the above, don’t fret… Read more »
We can appreciate the honest question—and it’s one worth asking. In fact, we constantly question the effectiveness of every marketing medium, ensuring we’re on top of new trends and truly implementing what the data tells us works. Yet, there are traditional advertising mediums, like radio, that despite evolutions and changes still come out on… Read more »
Despite it being a digital age, it’s also an information age, and that can have you feeling like you’re always behind or trying to shout over an endless sea of social media posts, blogs, podcasts, and content in all forms. We get it. It’s easy to think it would be simpler to just nix… Read more »
The only thing that’s harder than creating a custom content calendar is trying to come up with content on the fly every single day. As a close-knit, small team, we love a good spontaneous moment or social media post. However, if you rely completely on spontaneity to fill your social media feed, you’re likely… Read more »
When you’re a marketing agency, your way of observing National Look Alike Day is to talk about “lookalike audiences”…one of Facebook’s ways of helping you optimize your ads. So, what are they, should you use them in your campaigns, and if so, how? Today we’re divulging it all. According to Facebook itself, lookalike audiences… Read more »
In 2018, there’s no shortage of channels, platforms, and avenues for advertising your business. Option overload may prevent you from choosing any of them, or you may be stuck in a routine of what you’ve always done; weary of rocking the boat. Today we’re sharing the approach we use with our own clients to give… Read more »
A core component of branding that’s often undervalued is brand photography. You may have heard it said that your brand is so much more than just a logo. Although we love our own stylized R&A logo, our brand extends beyond just a teal and gray icon – and yours does, too. One way you… Read more »
Spring is infamously known as a time for cleaning things out and refocusing on what matters the most. In his bestselling book, Essentialism, author Greg McKeown, advocates for distinguishing “the trivial many from the vital few.” We recommend doing this with more than just your closet, so we’ve compiled a little guide for spring… Read more »
Being a female-owned and predominantly female-employed agency, we asked all the R&A ladies what being a woman in business means to them. In addition to the titles they carry at R&A, we’re all some combination of wife, mother, daughter, sister, and friend. Around the office, we have the words, “Do what you love, love… Read more »
We are reflecting on another exciting year of charitable endeavors with both established and new partners including: St. Jude Children’s Research Hospital, The King’s Daughters, Crush Cancer, and The Foodbank of Southeastern Virginia to name a few. Check out this infographic snapshot on how we gave back to our community last year!
