Articles

Why Choose an Online Reputation Management Service?

Today’s customer is more informed than ever before. With endless access to information through websites, online reviews, social media posts and blogs, consumers can make purchasing decisions about your business before you even engage with them. In fact, 88% of online shoppers incorporate reviews into their purchase decision. Unfortunately, many businesses lack the digital presence… Read more »

Advertising Spotlight: 2016 Rio Olympics

The 2016 Rio Olympics have come to a close, but the amazing accomplishments of the athletes who competed are still fresh in our minds. As predicted, the Final Five established themselves as the best gymnasts in the world. Swimmers Michael Phelps and Katie Ledecky set new world records in the pool, and Simone Manuel made… Read more »

R&A Attends 2016 Window World Family Reunion

Last month, members of the R&A team had the privilege to travel on behalf of our Window World Corporate client. We made our way to sunny Florida (Orlando to be exact) for their highly anticipated internal sales meeting, otherwise known as Family Reunion. The three-day conference was packed full of motivational presentations, educational sessions and… Read more »

R&A Clients Receive Prestigious Honor

We tend to develop close relationships with our clients that make it seem and feel like they are family. We are overjoyed to work with such an amazing group of individuals. So, when our clients receive noteworthy accolades, we feel a sense of pride and admiration. And if we, in some way, helped through our… Read more »

R&A Secures Overall Silver in Coastal Virginia Magazine’s Readers’ Choice Best Of Award

We are excited to announce Reed & Associates Marketing was selected as Overall Silver for the Advertising/Marketing Agency category in Coastal Virginia Magazine’s annual “Best of Coastal Virginia Readers’ Choice Awards” for 2016! The accolade, which was voted on by the public from January 25-April 1, 2016, is an opportunity to endorse individuals and businesses… Read more »

Social Media and Event Marketing: A Perfect Combo

To make an impact well beyond your event consider integrating social media into your marketing strategy. Social media is known for amplifying a brand’s presence, and by implementing calculated tactics, you can accomplish the same goal for your event. Take the Greatest Spectacle in Giving Auction hosted by Window World. Reed & Associates Marketing was… Read more »

How to Use Content Marketing to Fuel Public Relations

At the R&A office, team members believe content marketing is at the core of everything we do. From drafting video scripts for national television commercials to crafting social media campaigns, content marketing is one of the key elements of any successful marketing campaign (we also believe killer creative is essential, but that’s a separate blog)…. Read more »

Blogging: Good for Business

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Your business’ blog is the home your content has been searching for. It’s your own personal platform to share your brand’s personality and expertise, and now is the time to get started. Not convinced? Here are some tried and true benefits of blogging for your brand: Benefit 1: Fuels the Social Media Fire Blogging allows… Read more »

Buying Television In a Political Year

 “If I had to chop down a tree, I’d spend the first four hours sharpening the axe.” – Abraham Lincoln Television buying in any given year has its challenges; from pre-emptions, inflated rates, tight inventory and more. Unfortunately, a political year amplifies these roadblocks! Spending time planning and evaluating your television buying parameters will allow… Read more »

Blogging: The Basics

A blog can be a fantastic platform to support your business. It allows you to show off your brand and connect with your customers in a unique way! We know that starting a blog can be overwhelming, so we put together some basic tips to help get you up and running. Know Your Audience It’s… Read more »