Articles

R&A Secures Overall Silver in Coastal Virginia Magazine’s Readers’ Choice Best Of Award

We are excited to announce Reed & Associates Marketing was selected as Overall Silver for the Advertising/Marketing Agency category in Coastal Virginia Magazine’s annual “Best of Coastal Virginia Readers’ Choice Awards” for 2016! The accolade, which was voted on by the public from January 25-April 1, 2016, is an opportunity to endorse individuals and businesses… Read more »

Social Media and Event Marketing: A Perfect Combo

To make an impact well beyond your event consider integrating social media into your marketing strategy. Social media is known for amplifying a brand’s presence, and by implementing calculated tactics, you can accomplish the same goal for your event. Take the Greatest Spectacle in Giving Auction hosted by Window World. Reed & Associates Marketing was… Read more »

How to Use Content Marketing to Fuel Public Relations

At the R&A office, team members believe content marketing is at the core of everything we do. From drafting video scripts for national television commercials to crafting social media campaigns, content marketing is one of the key elements of any successful marketing campaign (we also believe killer creative is essential, but that’s a separate blog)…. Read more »

Blogging: Good for Business

Blogging: Good for Business thumbnail

Your business’ blog is the home your content has been searching for. It’s your own personal platform to share your brand’s personality and expertise, and now is the time to get started. Not convinced? Here are some tried and true benefits of blogging for your brand: Benefit 1: Fuels the Social Media Fire Blogging allows… Read more »

Buying Television In a Political Year

 “If I had to chop down a tree, I’d spend the first four hours sharpening the axe.” – Abraham Lincoln Television buying in any given year has its challenges; from pre-emptions, inflated rates, tight inventory and more. Unfortunately, a political year amplifies these roadblocks! Spending time planning and evaluating your television buying parameters will allow… Read more »

Blogging: The Basics

A blog can be a fantastic platform to support your business. It allows you to show off your brand and connect with your customers in a unique way! We know that starting a blog can be overwhelming, so we put together some basic tips to help get you up and running. Know Your Audience It’s… Read more »

Why Social Media is On FIRE!

Our social media expert, Gillian Luce, presented at Frye Properties’ national manager’s meeting this past March. She shared with a number of property managers why social media is so crucial and provided her top five tips to help make their community stand apart. Click here to see more SlideShare presentations from the R&A Team!

What is User Generated Content and Why Should You Care?

Many brands are moving more of their marketing budget to social media and digital advertising. As the audience grows on these platforms, it’s obvious that time spent should increase as well. But what does that mean for many companies? MORE CONTENT! But how? Enter User Generated Content (UGC). What is User Generated Content? UGC is… Read more »

Frequency, Frequency, Frequency

Frequency, Frequency, Frequency thumbnail

We’ve all heard ads that feature booming ringmaster voices beginning with “HURRY, HURRY, HURRY!” These ads are usually cheesy, but the repetition of words makes you pay attention to find out why you need to hurry. The frequency of words, as well as how many times the ad is aired, is a key component to… Read more »