Articles

Advertising Spotlight: Super Bowl 51

To say this year’s Super Bowl was “one for the books” is definitely an understatement. Patriots and Falcons fans across the country experienced what can only be described as an emotional roller coaster. While most people were watching the game to support their respective teams, R&A was watching for another reason – The 2017 Super… Read more »

Looking Back at Giving Back: 2016

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Can you believe 2017 is already underway? Neither can we. With the beginning of the new year, we’re taking time to look back on our accomplishments before we look forward to new opportunities. Check out the infographic below for a glimpse into our 2016 philanthropic endeavors this year!  

Marketing Industry Trends for 2017

This is the time of year when advertising agencies are extremely busy. Teams are feverishly reviewing analytics from previous campaigns, investigating new opportunities and forecasting for the upcoming year. While putting together our client proposals, we wanted to share our insights on some of 2017’s emerging marketing trends. Influencer Marketing This form of marketing has… Read more »

Behind the Scenes: R&A Holiday Photo Shoot

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R&A has had the holiday bug for almost too long to remember! But, perhaps it all started on the 3rd of November. That morning, we donned festive pajamas with cheer, as we prepared for the most important photo shoot of the year. The Holiday Card was concepted with care, by Lisa Cardona, our creative extraordinaire…. Read more »

R&A Donates 274 Pounds of Food to the Mayflower Marathon

The R&A team believes giving back to the community should be a part of every business’ values. As such, we support a variety of philanthropies all year long (just read our Looking Back on Giving Back infographic). Last week, we joined Hampton Roads residents to participate in the 20th Annual 106.9 The Fox and FM99 Mayflower… Read more »

Positioning a Press Release as a Top 10 List

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A good public relations strategy is crucial to a brand’s reputation. Developing a comprehensive plan will include many tactics, such as press releases. If your business is looking to integrate releases in your approach, think about incorporating ‘Top 10 Lists’ into the mix. Here’s why:    

Why Choose an Online Reputation Management Service?

Today’s customer is more informed than ever before. With endless access to information through websites, online reviews, social media posts and blogs, consumers can make purchasing decisions about your business before you even engage with them. In fact, 88% of online shoppers incorporate reviews into their purchase decision. Unfortunately, many businesses lack the digital presence… Read more »

Advertising Spotlight: 2016 Rio Olympics

The 2016 Rio Olympics have come to a close, but the amazing accomplishments of the athletes who competed are still fresh in our minds. As predicted, the Final Five established themselves as the best gymnasts in the world. Swimmers Michael Phelps and Katie Ledecky set new world records in the pool, and Simone Manuel made… Read more »

R&A Attends 2016 Window World Family Reunion

Last month, members of the R&A team had the privilege to travel on behalf of our Window World Corporate client. We made our way to sunny Florida (Orlando to be exact) for their highly anticipated internal sales meeting, otherwise known as Family Reunion. The three-day conference was packed full of motivational presentations, educational sessions and… Read more »

R&A Clients Receive Prestigious Honor

We tend to develop close relationships with our clients that make it seem and feel like they are family. We are overjoyed to work with such an amazing group of individuals. So, when our clients receive noteworthy accolades, we feel a sense of pride and admiration. And if we, in some way, helped through our… Read more »