As an entrepreneur, planting your roots in a community is a big commitment and decision. Our R&A Business Spotlights shared how significant and influential community support and involvement in Hampton Roads has been to their business, and we revisited these experiences and memories to inspire and bring hope to those currently enduring the small business… Read more »
R&A is back with a creative activity for you and your family to stay busy or take a much-needed mental break from your daily routine. This coloring sheet honors the superheroes who don’t live inside comic books but live in our communities and deserve to be recognized for making the world a healthier place. Looking… Read more »
People and places impact the look and feel of a brand, and the key to continued growth is evolving with your surroundings. At R&A, we discovered new color themes and trends beginning to reveal themselves and the need to grow our palette beyond our staple teal and dark gray brand colors. We saw neutral and… Read more »
As a result of COVID-19, technology is being pushed to its limits, industries are redefining their service and brands are amplifying secondary attributes to appeal to the current sentiment of the consumer. Small business owners across the globe are simply trying to keep their doors open. This means maintaining payroll, employee benefits, general expenses and… Read more »
Whether you are a parent looking for resources to keep the kids busy at home or someone looking to take a mental break, unleash some creativity with our R&A coloring sheet. We designed this coloring sheet inspired by our downtown Norfolk office building. Featuring our beloved mermaid, Courtney, we hope this coloring sheet allows you… Read more »
For years, the online shopping experience has been evolving and gaining popularity due to large retailers like Amazon, Target, Walmart, Etsy and dozens more. More recently, Americans across the country are staying home and spending more time and money behind their screens. Due to recent events, businesses are in need of practical, innovative and sustainable… Read more »
2020 has already marked a year of change and evolution when it comes to using social media to further the goals of your business. Social media trends and consumer preferences are always evolving, so why keep the same approach to your social media strategy? Let’s break down our Top 3 Social Media Trends for 2020:… Read more »
In light of the impacts of COVID-19, we wanted to be a voice for the local businesses in our community and show our support through this difficult time. We created the 757 Support Guide to share the evolving updates of their offerings and services across our Instagram and Facebook channels. Do your part: shop local,… Read more »
Our R&A team strongly believes in charitable giving and being an active member of the community. We are taking a look back at our philanthropic efforts throughout 2019. In 2019, our team earned the top fundraising spot for St. Jude for the seventh year in a row in Hampton Roads, raising and donating more than… Read more »
Google Analytics (GA) is a secret weapon all marketing professionals should be tapping into. A digital analytics software, this user-friendly platform provides insight into your brands’ website visitation and consumer behavior, which in turn helps you reach your target audience more strategically and efficiently. For example, GA pulls data measuring how, when and where consumers… Read more »
