Articles

What Media Trend Is Taking Over in 2017?

The media landscape is an ever changing one, with new opportunities and trends emerging almost daily.  These opportunities can create different ways for a brand to reach its desired target audience.  While digital advertising has been at the forefront of these trends, as the technologies and capabilities continue to grow and improve, one trend that… Read more »

R&A Sponsors Local Cycling Event to Raise Funds for Rare Cancer Research

Over the weekend, R&A team members sponsored and participated in an extraordinary event that’s close to our hearts – Crush Cancer, an indoor cycling event to raise funds for rare cancer research. Since an extended member of the R&A family personally benefited from the lifesaving mission of this organization, there was an obvious interest from… Read more »

Does Your Advertising Strategy Need Spring Cleaning?

Springtime is all about breathing new life into the world! It’s also a great time of year to rejuvenate your advertising strategy. While it may be tough work now, spring cleaning always makes you feel refreshed in the end. So, why not apply the same thinking to your business? We try to approach each season… Read more »

R&A Team Member Guest Judges at ODU Marketing Competition

On Monday night, Adam Pitzen, R&A’s Director of Client Services and Strategy, was sitting in Constant Hall awaiting the six teams competing in Old Dominion University’s first-ever Monarch for Monarchs Marketing Competition. As a guest judge for the event, Pitzen was selected to evaluate sophomores and juniors who crafted marketing plans for small businesses created… Read more »

The 5th Annual Chili Cook Off

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The 5th Annual Chili Cook Off was another sizzling success! Every year, R&A kicks off Super Bowl weekend with a fierce chili cooking completion. This year, our judges were truly non-partisan, as no employee spouses were allowed. After careful consideration and deliberation, the following chefs emerged victorious.  Congratulations to Ashley Knepper, Melissa Valdez, Lisa Cardona,… Read more »

Advertising Spotlight: Super Bowl 51

To say this year’s Super Bowl was “one for the books” is definitely an understatement. Patriots and Falcons fans across the country experienced what can only be described as an emotional roller coaster. While most people were watching the game to support their respective teams, R&A was watching for another reason – The 2017 Super… Read more »

Looking Back at Giving Back: 2016

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Can you believe 2017 is already underway? Neither can we. With the beginning of the new year, we’re taking time to look back on our accomplishments before we look forward to new opportunities. Check out the infographic below for a glimpse into our 2016 philanthropic endeavors this year!  

Marketing Industry Trends for 2017

This is the time of year when advertising agencies are extremely busy. Teams are feverishly reviewing analytics from previous campaigns, investigating new opportunities and forecasting for the upcoming year. While putting together our client proposals, we wanted to share our insights on some of 2017’s emerging marketing trends. Influencer Marketing This form of marketing has… Read more »