For many smaller businesses, purchasing spots on broadcast television (ABC, NBC, CBS or FOX local affiliate) is not an option for various reasons. While others can, but are scared off by the costs of running ads. And, of course, there are many brands that see the benefit of running on broadcast stations and reap the… Read more »
While many tend to speculate that print is dying in the digital age, it’s just not the case when you look at magazine publication data. In many cases, the recent trend has translated into the publications’ readerships being culled to only the most engaged, noted Molly Soat, author of Why Print Matters. If you have… Read more »
With various information and media surrounding your target audience, it has never been more important to create a marketing strategy that not only reaches consumers, but also resonates with them. So how do you do that? Simple; keep your outreach as concise as possible. The amount of media Americans consume each day via television, radio,… Read more »
When you’re at home watching TV, do you find yourself reaching for your phone at any point? What about your tablet? I know I do. In fact, the number of consumers using a second device – a phone, tablet, or laptop – while watching TV is drastically increasing. And it should come as no surprise… Read more »
The Reed & Associates Marketing team had the distinct pleasure of attending the Hampton Roads Marketing Association luncheon this week with a very special speaker, Geno Church. Author of Brains on Fire, Church told Hampton Roads Marketing Association members the importance of storytelling for your brand. In addition to being an engaging speaker, with pretty… Read more »
February holds two celebrations commemorating the heart: National Heart Month, promoting heart health, and Valentine’s Day, promoting romance. To honor the things we’re passionate about, R&A launched the #iheartnorfolk Instagram Contest on Feb. 2. The hope was to encourage others to share their LOVE for one of the greatest cities in Hampton Roads. Whether it’s… Read more »
As Valentine’s Day approaches, show us your LOVE for one of the greatest cities in Hampton Roads! Whether it’s a local restaurant with a cool atmosphere, an outdoor park filled with family memories or a popular after-work hangout spot. We want to see you display your LOVE for Norfolk! Upload as many photos of your favorite Norfolk… Read more »
As we highlighted in November, the R&A team was named a CORPORATE Volunteer Excellence Award Honoree for our contributions to philanthropic endeavors in the Hampton Roads community. At the awards banquet, we had the distinct pleasure of meeting LaSalle Blanks from Channel 13 News Now on WVEC. In his engaging and inspirational speech, Blanks encouraged… Read more »
As ad agency you thrive on creativity. And when other companies in your industry hit the mark, you both love and hate it. Last week, the R&A team read AdWeek’s This Elf on a Shelf Will Judge the Crap Out of Your Ad Agency article and loved the concept. So much so, we decided to… Read more »
Earlier this week, the R&A team made the move from our Virginia Beach office to the Freemason Historic District in Norfolk, Virginia. The office, located at 253 West Bute Street, is positioned near the banks of the Elizabeth River, blocks away from bustling Granby Street and Norfolk’s Central Business and Art Districts. As announced earlier this… Read more »
