Articles

Facebook Lookalike Audiences: What They Are & How to Use Them

  When you’re a marketing agency, your way of observing National Look Alike Day is to talk about “lookalike audiences”…one of Facebook’s ways of helping you optimize your ads. So, what are they, should you use them in your campaigns, and if so, how? Today we’re divulging it all. According to Facebook itself, lookalike audiences… Read more »

Is Your Marketing Strategy Missing a Media Mix?

Is Your Marketing Strategy Missing a Media Mix? - The R&A Blog - reedandassociatesmarketing.com

In 2018, there’s no shortage of channels, platforms, and avenues for advertising your business. Option overload may prevent you from choosing any of them, or you may be stuck in a routine of what you’ve always done; weary of rocking the boat. Today we’re sharing the approach we use with our own clients to give… Read more »

Spring Cleaning Your Marketing Strategy: 2018 Edition

Spring Cleaning Your Marketing Strategy: 2018 Edition

  Spring is infamously known as a time for cleaning things out and refocusing on what matters the most. In his bestselling book, Essentialism, author Greg McKeown, advocates for distinguishing “the trivial many from the vital few.” We recommend doing this with more than just your closet, so we’ve compiled a little guide for spring… Read more »

Looking Back at Giving Back: 2017

Looking Back at Giving Back: 2017 thumbnail

We are reflecting on another exciting year of charitable endeavors with both established and new partners including: St. Jude Children’s Research Hospital, The King’s Daughters, Crush Cancer,  and The Foodbank of Southeastern Virginia to name a few. Check out this infographic snapshot on how we gave back to our community last year!  

Why Partner with R&A?

Any business owner will ask themselves ‘how do I gain more qualified leads and customers?’ If you’re currently executing marketing tactics, you may also question the success of those efforts. This is where R&A can be a true partner in your business. When enlisting the services of a marketing agency, especially one like ours, you… Read more »

What Media Trend Is Taking Over in 2017?

The media landscape is an ever changing one, with new opportunities and trends emerging almost daily.  These opportunities can create different ways for a brand to reach its desired target audience.  While digital advertising has been at the forefront of these trends, as the technologies and capabilities continue to grow and improve, one trend that… Read more »