Articles

National Entrepreneur’s Day 2020 Spotlight Roundup

Every year, our Business Spotlight program leads us to meet many incredible small business owners who share their inspiring stories for us to feature. While no two days are ever the same and the entrepreneurial journey is full of twists and turns, these business owners are proof that the work is worth it. Read along… Read more »

R&A Holiday Gift Guide

With the holiday season around the corner, we are giving you the ultimate gift guide to help take the stress out of holiday shopping and find something special for everyone on your list this year. From clothing and beauty products to gift cards and home decor, our guide is full of great products and services… Read more »

Improving Your Google My Business Page

Many businesses implement strategies that optimize their website or Google Ads to increase their visibility on the world’s most popular search engine. In addition to current practices, businesses should also spend time optimizing a smaller, commonly overlooked tool — Google’s ‘My Business’ Profile. We are sharing six key optimizations that will take your My Business… Read more »

Online Reputation Management

Business owners face the same challenge when it comes to deciding where to spend time and money on day-to-day operations. Despite the size of your business, the industry you are in or what advertising you currently use, an online reputation management tool allows you to focus on what matters most — your customers. Online Reputation… Read more »

Learning Beyond the Classroom with Communities in Schools of Hampton Roads

This month, our team partnered with Communities in Schools of Hampton Roads, an organization providing at-risk students with resources and support to stay in school and excel academically. Their team of dedicated Site Coordinators goes beyond school walls to check in on students with educational phone calls and video chats during this critical time. Their… Read more »

Dictionary for the Modern Marketer

The marketing world is a vast, ever-changing landscape full of terms and acronyms advertisers use to help make sense of the work we do. From web design to media buying, the list of terminology continues to expand making it difficult to stay up-to-date on the latest and greatest. We are breaking down eight popular marketing… Read more »

3 Pay-Per-Click Myths

Pay-Per-Click (PPC) advertising campaigns are a great marketing method to target a specific audience by identifying keywords, user interests, locations and behaviors you want to attract. PPC ads appear most frequently on search result pages of platforms such as Google, Bing or Amazon. In a nutshell, PPC ads are a version of internet marketing in… Read more »

Social Media Life Cycle

Many businesses are active on social media but not all have an established creative process to decide what content to post and when. To gain an optimal return on investment from your social media efforts, your content development should be as strategic and deliberate as any other marketing initiative for your business. Social media provides… Read more »

Community Support for Small Businesses

As an entrepreneur, planting your roots in a community is a big commitment and decision. Our R&A Business Spotlights shared how significant and influential community support and involvement in Hampton Roads has been to their business, and we revisited these experiences and memories to inspire and bring hope to those currently enduring the small business… Read more »

R&A Coloring Sheet: Healthcare Heroes

R&A is back with another fun, creative activity for you and your family to stay busy or take a much-needed mental break from your daily routine. This coloring sheet pays tribute to the real-life superheroes who don’t live inside comic books but live in our communities and deserve to be recognized for their sacrifices to… Read more »