Articles

Celebrating Five Years Behind the Teal Doors

Five years ago, Reed & Associates Marketing (R&A) moved into a historic two-story red brick building in the Freemason District of Downtown Norfolk. Originally built in 1942, this is where Team Teal creates results-driven marketing initiatives for clients across the country. Present-day, passersby will recognize teal doors and shutters adorning the building and leaving an… Read more »

Dancing and Fundraising for St. Jude

We are so proud of the energy our team members pour into their fundraising efforts in honor of R&A’s annual support for St. Jude Children’s Research Hospital. This year, our very own Sarah Bartley, Creative Manager, launched a self-designed fundraising campaign inspired by a darling St. Jude patient who loves to sing and dance. When… Read more »

The What, Why & How of Mood Board Creation

In our recent brand identity project with Diane Malaspina, we compiled a full visual branding suite, complete with a mood board. Today we are sharing a bit more behind what a mood board is and why the creation of one is an important step in a branding project. What is a Mood Board? A mood board… Read more »

R&A Educational Series: Customer Journey

Our latest R&A Educational Series webinar gleaned insight into the Customer Journey for Window World franchises across the country. We shared best practices for reaching consumers at the right place, the right time and with the right message. The Customer Journey is an important marketing tool for businesses to maximize the effectiveness of their marketing… Read more »

Essentials for Planning a Brand Photoshoot

We planned, coordinated and produced our spring R&A brand photoshoot to capture a new album of imagery that visually tells the story of our agency. Our values represent us to the core and we wanted to take this opportunity to create collaborative, fun and professional shots that serve as an extension of team teal and… Read more »

R&A Educational Series: TV Streaming & Advertising Webinar

Our R&A Educational Series launched with an informational webinar debunking the myths and sharing the latest research on TV streaming and the impacts on local TV advertising. This fragmented market of over-the-top or TV streaming content leaves many business owners with questions, so we’ve recapped three things to understand when dipping your toes into this… Read more »

Local Entrepreneurs’ Proudest Moments

Local Entrepreneurs Proudest Moments

Born from our passion to connect with like-minded small business owners, our R&A Business Spotlight has given us the opportunity to learn from thriving local entrepreneurs in the community. Along the way, some of the entrepreneurs have shared their proudest moments with us — each uniquely profound and motivating. We have recapped their highlights for… Read more »

Photo Editing Tips & Tricks for Social Media

Photo Editing Tips & Tricks for Social Media - reedandassociatesmarketing.com

  Although here at R&A, we are lucky to have the talent of an in-house photographer on our team, we realize that it is not always feasible for every agency or small business. Yet, we often get asked about how to create better content and images for social media, particularly ones that feel aligned with… Read more »

International Women’s Day 2019: A Celebration of Our Strengths

International Women's Day 2019: A Celebration of Our Strengths - reedandassociatesmarketing.com

  As a female-owned company with predominantly female employees, we celebrate today with admiration and respect for the strong women around us. “Strength” looks different for each of us, which is why we put such an emphasis on personal and professional development through tools like Clifton’s Strengths Finder.     We compiled the strengths of… Read more »

Advice for Aspiring Business Owners

Advice for Aspiring Business Owners - reedandassociatesmarketing.com

  From Local Hampton Roads Entrepreneurs Over the past year, we heard some really great advice from all of the owners featured in our R&A Business Spotlights. We thought it was worth compiling for anyone looking to start or grow a successful business of their own! As any entrepreneur knows, the moments of pride and… Read more »