Articles

Google Analytics 101

Google Analytics (GA) is a secret weapon all marketing professionals should be tapping into. A digital analytics software, this user-friendly platform provides insight into your brands’ website visitation and consumer behavior, which in turn helps you reach your target audience more strategically and efficiently. For example, GA pulls data measuring how, when and where consumers… Read more »

2019 R&A Holiday Card Photoshoot

‘Tis the season of our holiday card tradition! Every year, we get the team together to capture moments that spread holiday cheer. In true R&A fashion, the photoshoot includes a theme, festive holiday decor and a champagne toast. This year, our holiday shoot was hosted at Four Eleven York around the corner from our office…. Read more »

Best Practices for Creative Mediums

Print, digital and outdoor advertising mediums provide brands with visual storytelling platforms to drive brand awareness and lead generation. We tapped into our Creative Department to share important fundamentals to keep in place when designing Creative for your brand. Insert these best practices into your marketing plan to create the most compelling and memorable visual… Read more »

R&A Educational Series: Local Advertising in a Political Year

The 2020 elections will set another record year in ad spending, and it is important to consider the effects on your local advertising. We hosted our latest R&A Educational Series informational webinar covering the impacts political advertising brings to the local level. Hosted for Window World franchises across the country, we shared successful marketing strategies… Read more »

Celebrating Five Years Behind the Teal Doors

Five years ago, Reed & Associates Marketing (R&A) moved into a historic two-story red brick building in the Freemason District of Downtown Norfolk. Originally built in 1942, this is where Team Teal creates results-driven marketing initiatives for clients across the country. Present-day, passersby will recognize teal doors and shutters adorning the building and leaving an… Read more »

Dancing and Fundraising for St. Jude

We are so proud of the energy our team members pour into their fundraising efforts in honor of R&A’s annual support for St. Jude Children’s Research Hospital. This year, our very own Sarah Bartley, Creative Manager, launched a self-designed fundraising campaign inspired by a darling St. Jude patient who loves to sing and dance. When… Read more »

The What, Why & How of Mood Board Creation

In our recent brand identity project with Diane Malaspina, we compiled a full visual branding suite, complete with a mood board. Today we are sharing a bit more behind what a mood board is and why the creation of one is an important step in a branding project. What is a Mood Board? A mood board… Read more »

R&A Educational Series: Customer Journey

Our latest R&A Educational Series webinar gleaned insight into the Customer Journey for Window World franchises across the country. We shared best practices for reaching consumers at the right place, the right time and with the right message. The Customer Journey is an important marketing tool for businesses to maximize the effectiveness of their marketing… Read more »

Essentials for Planning a Brand Photoshoot

We planned, coordinated and produced our spring R&A brand photoshoot to capture a new album of imagery that visually tells the story of our agency. Our values represent us to the core and we wanted to take this opportunity to create collaborative, fun and professional shots that serve as an extension of team teal and… Read more »

R&A Educational Series: TV Streaming & Advertising Webinar

Our R&A Educational Series launched with an informational webinar debunking the myths and sharing the latest research on TV streaming and the impacts on local TV advertising. This fragmented market of over-the-top or TV streaming content leaves many business owners with questions, so we’ve recapped three things to understand when dipping your toes into this… Read more »