Articles

How to Put the Customer Journey to Work for You

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  Let’s kick this off with a few questions. Does your business follow a set customer journey or sales funnel? Do you know where your leads are coming from, where you might be losing customers, or how to better serve them throughout your process? If you answered ‘no’ to most of the above, don’t fret… Read more »

Is Radio Dead?

Is Radio Dead? Learn more on the R&A Blog - reedandassociatesmarketing.com

  We can appreciate the honest question—and it’s one worth asking. In fact, we constantly question the effectiveness of every marketing medium, ensuring we’re on top of new trends and truly implementing what the data tells us works. Yet, there are traditional advertising mediums, like radio, that despite evolutions and changes still come out on… Read more »

How to Create a Custom Content Calendar

How to Create a Custom Content Calendar - reedandassociatesmarketing.com

  The only thing that’s harder than creating a custom content calendar is trying to come up with content on the fly every single day. As a close-knit, small team, we love a good spontaneous moment or social media post. However, if you rely completely on spontaneity to fill your social media feed, you’re likely… Read more »

Facebook Lookalike Audiences: What They Are & How to Use Them

  When you’re a marketing agency, your way of observing National Look Alike Day is to talk about “lookalike audiences”…one of Facebook’s ways of helping you optimize your ads. So, what are they, should you use them in your campaigns, and if so, how? Today we’re divulging it all. According to Facebook itself, lookalike audiences… Read more »

Is Your Marketing Strategy Missing a Media Mix?

Is Your Marketing Strategy Missing a Media Mix? - The R&A Blog - reedandassociatesmarketing.com

In 2018, there’s no shortage of channels, platforms, and avenues for advertising your business. Option overload may prevent you from choosing any of them, or you may be stuck in a routine of what you’ve always done; weary of rocking the boat. Today we’re sharing the approach we use with our own clients to give… Read more »

Spring Cleaning Your Marketing Strategy: 2018 Edition

Spring Cleaning Your Marketing Strategy: 2018 Edition

  Spring is infamously known as a time for cleaning things out and refocusing on what matters the most. In his bestselling book, Essentialism, author Greg McKeown, advocates for distinguishing “the trivial many from the vital few.” We recommend doing this with more than just your closet, so we’ve compiled a little guide for spring… Read more »