Posts By: Reed & Associates

R&A Brand Color Palette

People and places impact the look and feel of a brand, and the key to continued growth is evolving with your influences and surroundings. At R&A, we found new color themes and trends beginning to reveal themselves and we discovered the need to grow our palette beyond our staple teal and dark gray brand colors…. Read more »

COVID-19 Impact on Small Businesses

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As a result of COVID-19, technology is being pushed to its limits, industries are redefining their service and brands are amplifying secondary attributes to appeal to the current sentiment of the consumer. Meanwhile, small business owners across the globe are simply trying to keep their doors open. This means maintaining payroll, employee benefits, general expenses… Read more »

R&A Downloadable Coloring Sheet

Whether you are a parent looking for resources to keep the kids busy at home or someone looking to take a quick mental break and unleash some creativity, R&A wants to help you out. We illustrated this coloring sheet inspired by our downtown Norfolk office building. Featuring our beloved mermaid, Courtney, we hope this playful… Read more »

Shopify: How to Drive Sales on Instagram

For years, the online shopping experience has been evolving and gaining popularity due to large retailers like Amazon, Target, Walmart, Etsy and dozens more. More recently, Americans across the country are staying home and spending more time and money behind their screens. Due to recent events, businesses are in need of practical, innovative and sustainable… Read more »

Social Media Forecast: 3 Trends You Need to Know

2020 has already marked a year of change and evolution when it comes to using social media to further the goals of your business. Social media trends and consumer preferences are always evolving, so why keep the same approach to your social media strategy?  Let’s break down our Top 3 Social Media Trends for 2020:… Read more »

757 Support Guide

In light of the impacts of COVID-19, we wanted to be a voice for the local businesses in our community and show our support through this difficult time. We created the 757 Support Guide to share the evolving updates of their offerings and services across our Instagram and Facebook channels. Do your part: shop local,… Read more »

Business Spotlight: Mod & Soul

Editor’s Note (Nov. 2020): Mod & Soul has closed their Norfolk location in Selden Market in response to COVID-19, and the article below features imagery and commentary from said location. You can still support them by shopping online and at their Richmond store! Stroll into the Selden Market, located in Downtown Norfolk, to find a… Read more »

Local Marketing Agency Expands Client Services Department

NORFOLK, Va. — Reed & Associates Marketing (R&A) has welcomed three new team members to their Client Services department. A national marketing agency located in Downtown Norfolk, R&A continues to develop new client partnerships, allowing new driven talent to join the team behind its teal doors. Co-owner and President of R&A, Ashley Knepper says, “We… Read more »

Business Spotlight: Smooth

A skin and waxing boutique in Downtown Norfolk was built on the desire to connect with people one-on-one and help them feel more comfortable in their own skin. With nearly 20 years of experience as an esthetician, Nickie Janes opened Smooth to bring an elevated skincare and waxing experience to Coastal Virginia. Smooth has expanded… Read more »

Business Spotlight: The Stockpot

A local favorite, The Stockpot is known for serving healthy, made-from-scratch comfort food in Downtown Norfolk at the Selden Market and in the ViBe Creative District of Virginia Beach. The ever-changing menu has an international flair and introduces guests to different and unexpected flavors and styles of cooking in an approachable way. Patrick Edwards and… Read more »