Posts By: Reed & Associates

Business Spotlight: Mod & Soul

Stroll into the Selden Market, located in Downtown Norfolk, to find a lineup of small businesses set beneath draping twinkling string lights in an open-concept indoor shopping center. A simple and contemporary sign hangs and reads Mod & Soul, a chic and effortless clothing boutique for the everyday woman. Mod & Soul is owned by… Read more »

Local Marketing Agency Expands Client Services Department

NORFOLK, Va. — Reed & Associates Marketing (R&A) has welcomed three new team members to their Client Services department. A national marketing agency located in Downtown Norfolk, R&A continues to develop new client partnerships, allowing new driven talent to join the team behind its teal doors. Co-owner and President of R&A, Ashley Knepper says, “We… Read more »

Business Spotlight: Smooth

A skin and waxing boutique in Downtown Norfolk was built on the desire to connect with people one-on-one and help them feel more comfortable in their own skin. With nearly 20 years of experience as an esthetician, Nickie Janes opened Smooth to bring an elevated skincare and waxing experience to Coastal Virginia. Smooth has expanded… Read more »

Business Spotlight: The Stockpot

A local favorite, The Stockpot is known for serving healthy, made-from-scratch comfort food in Downtown Norfolk at the Selden Market and in the ViBe Creative District of Virginia Beach. The ever-changing menu has an international flair and introduces guests to different and unexpected flavors and styles of cooking in an approachable way. Patrick Edwards and… Read more »

Looking Back on Giving Back: 2019

Our R&A team strongly believes in charitable giving and being an active member of the community. We are taking a look back at our philanthropic efforts throughout 2019. In 2019, our team earned the top fundraising spot for St. Jude for the seventh year in a row in Hampton Roads, raising and donating more than… Read more »

Business Spotlight: GLOW Apothecary

Beauty begins from within. That is the whole-hearted mantra of a wellness and beauty boutique located at the Virginia Beach Oceanfront. Sarah Creech opened GLOW Apothecary in the fall of 2018 to create a place for the community to see, feel, touch and taste wellness, beauty and skincare products, including tea, makeup, moisturizers, supplements and… Read more »

Google Analytics 101

Google Analytics (GA) is a secret weapon all marketing professionals should be tapping into. A digital analytics software, this user-friendly platform provides insight into your brands’ website visitation and consumer behavior, which in turn helps you reach your target audience more strategically and efficiently. For example, GA pulls data measuring how, when and where consumers… Read more »

2019 R&A Holiday Card Photoshoot

‘Tis the season of our holiday card tradition! Every year, we get the team together to capture moments that spread holiday cheer. In true R&A fashion, the photoshoot includes a theme, festive holiday decor and a champagne toast. This year, our holiday shoot was hosted at Four Eleven York around the corner from our office…. Read more »

Best Practices for Creative Mediums

Print, digital and outdoor advertising mediums provide brands with visual storytelling platforms to drive brand awareness and lead generation. We tapped into our Creative Department to share important fundamentals to keep in place when designing Creative for your brand. Insert these best practices into your marketing plan to create the most compelling and memorable visual… Read more »

R&A President Appointed to Virginia Beach SPCA Board of Directors

NORFOLK, Va. — Ashley Knepper, Co-Owner and President of Reed & Associates Marketing (R&A), was elected to the Virginia Beach SPCA’s (VBSPCA) Board of Directors. Already very involved in the community, Ashley is honored to be nominated and appointed to this role with the SPCA’s Virginia Beach Chapter. She says, “I am eager to find… Read more »