Posts By: Reed & Associates

R&A Educational Series: Local Advertising in a Political Year

The 2020 elections will set another record year in ad spending, and it is important to consider the effects on your local advertising. We hosted our latest R&A Educational Series informational webinar covering the impacts political advertising brings to the local level. Hosted for Window World franchises across the country, we shared successful marketing strategies… Read more »

Celebrating Five Years Behind the Teal Doors

Five years ago, Reed & Associates Marketing (R&A) moved into a historic two-story red brick building in the Freemason District of Downtown Norfolk. Originally built in 1942, this is where Team Teal creates results-driven marketing initiatives for clients across the country. Present-day, passersby will recognize teal doors and shutters adorning the building and leaving an… Read more »

Business Spotlight: PlantBar

A mother-father-daughter trio are the minds behind the local plant store and terrarium workshop PlantBar. It has blossomed into more than the Ryan family imagined. 22-year-old Bailey Ryan has set the vision for PlantBar, a place where all generations can come together and work on the same craft. A wave of greenery and a breath… Read more »

Dancing and Fundraising for St. Jude

We are so proud of the energy our team members pour into their fundraising efforts in honor of R&A’s annual support for St. Jude Children’s Research Hospital. This year, our very own Sarah Bartley, Creative Manager, launched a self-designed fundraising campaign inspired by a darling St. Jude patient who loves to sing and dance. When… Read more »

The What, Why & How of Mood Board Creation

In our recent brand identity project with Diane Malaspina, we compiled a full visual branding suite, complete with a mood board. Today we are sharing a bit more behind what a mood board is and why the creation of one is an important step in a branding project. What is a Mood Board? A mood board… Read more »

Advertising Agency Making Major Fundraising Splash for St. Jude

NORFOLK, Va. — This year marks Reed & Associates Marketing’s (R&A) eighth annual team fundraiser for St. Jude Children’s Research Hospital ahead of the annual Walk | Run to End Childhood Cancer at the Norfolk Botanical Gardens. The agency’s support for St. Jude was born from seeing the hospital’s commitment to ending childhood cancer first-hand…. Read more »

Business Spotlight: Jars of Dust

Stroll to the end of The Alley in Virginia Beach’s ViBe Creative District to Jars of Dust, a pottery studio and shop handcrafting functional ceramics for everyday life. You will be greeted with the warmest welcome from the owner and potter Mallorie and her regal pottery pup, Brown. Glowing with natural light, the shop is… Read more »

R&A Educational Series: Customer Journey

Our latest R&A Educational Series webinar gleaned insight into the Customer Journey for Window World franchises across the country. We shared best practices for reaching consumers at the right place, the right time and with the right message. The Customer Journey is an important marketing tool for businesses to maximize the effectiveness of their marketing… Read more »

Business Spotlight: Farmhouse Brewing Co.

Tucked away in the corner of Virginia Beach is a family-owned brewery and cidery, the first of its kind in the state. Farmhouse Brewing Co. rests on 8.6 acres in the heart of Kempsville and brews flavors inspired by the roots planted on the property over 100 years ago. Farmhouse is the brainchild of Eddie… Read more »

R&A Grows with A New Client and Team Members

NORFOLK, Va. — Reed & Associates Marketing (R&A), a national marketing agency located in Downtown Norfolk, is celebrating the expansion of their client and team rosters. R&A’s newest client is Downtown Norfolk’s Glass Light Hotel & Gallery, slated to open later this year. The R&A team is handling the hotel property’s local and national public… Read more »