Posts By: Reed & Associates

Business Spotlight: Long Board Charcuterie

A cheese-lover with a creative heart set her sights on an idea to bring custom-curated charcuterie boards to the shores of Virginia Beach. Owner and Chief of Grazing Katie Eckhardt started Long Board Charcuterie around the notion of gathering and celebrating with family and friends. “There is always an excuse to have a charcuterie board,… Read more »

Online Reputation Management

Business owners face the same challenge when it comes to deciding where to spend time and money on day-to-day operations. Despite the size of your business, the industry you are in or what advertising you currently use, an online reputation management tool allows you to focus on what matters most — your customers. Online Reputation… Read more »

Learning Beyond the Classroom with Communities in Schools of Hampton Roads

This month, our team partnered with Communities in Schools of Hampton Roads, an organization providing at-risk students with resources and support to stay in school and excel academically. Their team of dedicated Site Coordinators goes beyond school walls to check in on students with educational phone calls and video chats during this critical time. Their… Read more »

Business Spotlight: Aloha Snacks

Good vibrations radiate from a snackin’ shop at the Virginia Beach Oceanfront in the heart of the Artery District. Located in a former pharmacy building, Aloha Snacks has stolen appetites as the go-to spot for fresh Hawaiian-style bites. Owner Jesse Wykle has nearly two decades of experience in the kitchen — most notably known in… Read more »

Dictionary for the Modern Marketer

The marketing world is a vast, ever-changing landscape full of terms and acronyms advertisers use to help make sense of the work we do. From web design to media buying, the list of terminology continues to expand making it difficult to stay up-to-date on the latest and greatest. We are breaking down eight popular marketing… Read more »

Business Spotlight: Jollity & Co.

Balloons, birthday banners and party hats splash rainbow colors from wall to wall in the boutique. An inspirational party palace, Jollity & Co. brings you the decor and space to celebrate life’s special moments with loved ones. Owner, Kristin Lindsey, opened the shop to help the Norfolk community bring fun, creativity and style to their… Read more »

3 Pay-Per-Click Myths

Pay-Per-Click (PPC) advertising campaigns are a great marketing method to target a specific audience by identifying keywords, user interests, locations and behaviors you want to attract. PPC ads appear most frequently on search result pages of platforms such as Google, Bing or Amazon. In a nutshell, PPC ads are a version of internet marketing in… Read more »

Business Spotlight: Sweethaven Lavender

A tranquil and enchanting rural landscape lined with rows of fragrant lavender leads up to a white Victorian-style barn. Trailing down a gravel road, you have arrived at Sweethaven Lavender, a family-owned lavender farm welcoming guests to relax in the fields while picking lavender flowers or savoring a picnic. The Messer family has created an… Read more »

Social Media Life Cycle

Many businesses are active on social media but not all have an established creative process to decide what content to post and when. To gain an optimal return on investment from your social media efforts, your content development should be as strategic and deliberate as any other marketing initiative for your business. Social media provides… Read more »

Community Support for Small Businesses

As an entrepreneur, planting your roots in a community is a big commitment and decision. Our R&A Business Spotlights shared how significant and influential community support and involvement in Hampton Roads has been to their business, and we revisited these experiences and memories to inspire and bring hope to those currently enduring the small business… Read more »